In the Japanese TV market, the market share of Chinese companies has surpassed 50% for the first time.
On the 7th, Japan's Asahi Shimbun reported, citing market analysis firm BCN, that the market shares for each company were 41.1% for China's Hisense and 9.7% for TCL.
Hisense's market share included 25.4% from the Regza brand acquired from Toshiba and 15.7% from its own brand.
Sharp, acquired by Taiwan's Foxconn (Hon Hai Precision Industry), also reached a market share of 20.6%, meaning that three out of four TVs released in Japan last year were Chinese or Taiwanese products.
In contrast, Japanese companies recorded low performance with Sony at 9.6% and Panasonic at 8.8%.
A total of 4,486,000 TVs were shipped in Japan last year.
Asahi analyzed, "Panasonic is under pressure to review its business, including a withdrawal from the TV market, highlighting the decline of Japanese corporations."
It further noted that while TVs were once an important product for comprehensive Japanese electronics companies, the quality gap between companies has virtually disappeared, allowing price-competitive Chinese companies to emerge.
A BCN official pointed out, "The picture quality is good for all companies' products, so it has almost ceased to be a criterion for judgment when purchasing."
Japanese companies still maintain a majority market share in large refrigerators and drum washing machines, but the gap between Japanese and foreign companies is gradually narrowing due to the aggressive stance of Chinese companies.
According to Asahi, Haier's Japan branch has defined this year as a 'third founding' period and is strengthening its sales system. Hisense is actively targeting the Japanese market by leveraging its brand recognition in TVs and expanding into the home appliance sector.