In the second quarter, Motorola made a splash in the global foldable smartphone market.
According to market research firm Counterpoint Research on the 5th, Motorola rose to second place with a 28% global market share, surpassing Samsung Electronics, thanks to strong sales of the latest Razr 60 series.
In the same period last year, Motorola's market share was only 14%, but it has doubled in just one year, emerging as a new powerhouse in the global foldable market. This growth was particularly pronounced in the U.S. market, where Counterpoint analyzed that 'the shipment of foldable smartphones in the U.S. has almost tripled due to strong sales of Motorola's latest series.'
The top spot in the foldable phone market remained with Huawei. Huawei recorded a 45% market share, up 13 percentage points compared to the same period last year. Strong brand power domestically and explosive demand in the Chinese market were cited as reasons for Huawei's growth. In contrast, Samsung Electronics saw its market share plummet from 21% to 9%, remaining in third place. This indicates a shake-up in Samsung's standing, which was regarded as the pioneer in the foldable phone market.
However, the possibility of a rebound has also been raised. Park Jin-seok, a principal researcher at Counterpoint Research, noted that 'sales of the Galaxy Z Fold 7 have more than doubled compared to its predecessor, the Galaxy Z Fold 6,' and added, 'As a result, Samsung is expected to post good results in the third quarter.'