"In three years, 1 billion Samsung Electronics AI devices will spread to households around the world. 'AI Home' is no longer a dream but a reality."
Samsung Electronics has declared the era of commercialization for 'AI Home', where all devices in the home operate autonomously tailored to the user, making daily life more free and convenient. On the 4th (local time), a day before the opening of the largest electronics and IT fair in Europe, IFA 2025, Samsung Electronics held a press conference at the CityCube Berlin exhibition center in Berlin, Germany, announcing the technology of AI Home that has become part of everyday life.
◇ "Samsung AI Home redefines the lives of people worldwide"
At the event that gathered over 800 global media and partners, Kim Cheol-gi, Vice President and Head of the DA Division at Samsung Electronics, noted, "The AI Home experience is becoming part of customers' daily lives at an unprecedented speed," and added, "The 'New Home Era' we dreamed of has actually arrived."
The core of 'AI Home' presented by Samsung Electronics is 'Ambient AI', which understands the user's situation and environment and resolves everything independently, rather than waiting for commands. He said, "Samsung AI Home is no longer a blueprint but is redefining the lives of people around the world," and "Home is the most important place in each person's life, so Samsung Electronics has designed the Ambient AI to learn your preferences and provide suitable solutions at just the right time."
Vice President Kim emphasized plans to implement the core values of convenience, care, efficiency, and security in AI Home based on Ambient AI. Examples of 'convenience' include the feature where the Galaxy smartphone's 'Now Brief' summarizes weather and schedules every morning, and lights and air conditioning operate autonomously according to the user's usual habits. Samsung Electronics stated that it will provide a consistent AI experience, such as 'Now Brief', across AI appliances, including mobile devices and TVs.
An example of AI caring for family members includes 'Family Care', which alerts users if abnormal patterns are detected in the appliance usage at a remote parent's home, and 'Pet Care', which helps stabilize a situation by playing content when a pet barks.
In terms of 'efficiency', solutions to reduce energy consumption by linking high-efficiency AI appliances with SmartThings were highlighted. It was explained that cooling devices can save up to 15%, washing machines up to 70%, and air conditioners up to 30% of energy.
Samsung AI Home operates based on Samsung Electronics' proprietary security solution, 'Samsung Knox'. Samsung Electronics emphasized that it protects users' personal information on over 1 billion devices through multiple security solutions, including the 'Knox Matrix', which is based on blockchain technology.
◇ Emphasizing the experience of 'AI Home' expanding into commercial facilities
To realize this vision, Samsung Electronics unveiled a new product lineup featuring 'Bespoke AI', 'Vision AI', and 'Galaxy AI'.
In the appliance sector, a new 2025 model robotic vacuum cleaner equipped with 'Bespoke AI' was revealed. This product has the capability to sanitize surfaces with 99.9% efficacy using 100-degree steam. Additionally, Samsung Electronics explained that it is equipped with an RGB camera and IR LED sensors to recognize and clean or avoid even colorless transparent liquids.
In the display product lineup, the 'Vision AI Companion', which naturally converses with users, is introduced as a core feature. This feature provides information on content being watched on TV, understands context to respond to questions, and integrates various AI capabilities such as real-time translation and generative backgrounds. Samsung Electronics stated that it is strengthening partnerships with global AI companies like Google, Microsoft, and Perplexity to enhance AI functions. Along with this, it introduced the 'Micro RGB TV', applying ultra-fine LEDs to the industry's first 115-inch large screen.
Samsung Electronics emphasized that 'Galaxy AI' in mobile is closely connected to appliances and TVs, contributing to the implementation of a user-centered AI Home ecosystem by launching new products featuring the latest Galaxy AI.
Furthermore, Samsung Electronics unveiled B2B (business-to-business) solutions that extend the AI Home experience to residential and commercial spaces. 'SmartThings Pro' utilizes AI to integrate energy management and remotely manage equipment that needs maintenance, helping tenants and managers manage buildings more conveniently and efficiently.