Adobe announced on the 3rd that it has appointed Ben Goodman as president of the Asia Pacific region and head of Digital Experience (DX) in Japan.
Newly appointed President Ben Goodman has led multiple teams in the Asia Pacific region and Japan for over 20 years. He served as senior vice president in charge of the Asia Pacific and Japan at Okta for three years, overseeing business operations and growth strategies. Having previously served as the head of Adobe's digital experience sales institutional sector in the Asia Pacific region in 2019 and 2020, Goodman is returning to Adobe with this appointment.
Goodman will lead all Adobe operations in the Asia Pacific region and the digital experience business in Japan going forward. He will report to Stephen Frieder, chief revenue officer (CRO) of Adobe's enterprise institutional sector.
Stephen Frieder, CRO, said, "Ben Goodman has a strong vision for growth, solid experience in creating customer value, and the capability to build successful teams in various regions."