LG Electronics announced on the 1st that it will showcase its AI home hub "LG ThinQ ON" at IFA 2025, the largest home appliance exhibition in Europe, which will be held in Berlin, Germany, on the 5th (local time). This integrated AI home solution connects AI appliances and IoT devices both inside and outside the home.
LG ThinQ ON is an AI home hub equipped with generative AI that converses with users, understands context, learns and predicts daily patterns, and automatically creates the optimal environment. For example, when a user says, "I'm going to bed now," ThinQ ON understands everyday expressions by controlling lighting, curtain adjustment, air conditioner temperature, and switching the air purifier to quiet mode, suggesting and executing an appropriate bedtime routine.
Additionally, even when giving several complex commands at once, such as "Turn off the air conditioner and start the robot vacuum, and turn on the dehumidifier in an hour," it remembers and executes them. It is also possible to control multiple appliances at once or devices by space, such as saying, "Turn off all the lights in the bedroom."
It has also received certification for the open smart home interconnectivity standard "Matter," supporting various connectivity methods such as Wi-Fi and Thread, ensuring broad connectivity. In particular, LG Electronics will present nine types of "LG IoT devices" that will be launched within the year alongside ThinQ ON at this exhibition, offering a more detailed AI home experience.
The LG IoT devices include ▲ smart door lock ▲ voice controller ▲ smart button ▲ smart plug ▲ smart light switch ▲ air quality sensor ▲ temperature and humidity sensor ▲ door sensor ▲ motion and light sensors, which can be easily controlled all at once through the ThinQ app. They have received awards from the world's top three design awards: Red Dot and iF Design Awards for their design that fits well into spaces and user-friendliness.
Users who install voice controllers in each room can control appliances and IoT devices anywhere in the house using ThinQ ON in the living room and receive notifications upon completion of operations. They can also easily check news, weather, schedules, and more.
When a child opens the door and enters the house through the smart door lock, it sends a notification to the guardian and can automatically activate the air conditioner and air purifier according to the routine set by the user. A complex operation like turning off all lights while operating mood lights and air purifiers can also be executed all at once with the smart button.
Moreover, even appliances without smart functions can be remotely controlled through ThinQ IoT and ThinQ ON. For instance, by connecting a smart plug to a hairdryer or fan, the power can be turned off remotely even when it is turned off, and by installing a smart light switch, the lights can be easily turned off and on by voice or remotely.
In addition, by attaching temperature and humidity sensors to moisture-sensitive areas such as balconies and dressing rooms, ThinQ ON can automatically operate connected air conditioners or dehumidifiers when humidity increases. Air quality sensors can be installed in study rooms or kitchens to check fine dust status in real time, or motion, light, and door sensors can analyze the state of the space to control appliances and IoT devices more precisely.
Meanwhile, LG Electronics plans to showcase an expanded AI home experience, where AI appliances and IoT devices are combined with vehicles, through the concept car "Schpilaum" at IFA 2025, redefining customers' lifestyles and modes of mobility.
Jung Ki-hyun, vice president and head of LG Electronics' HS Platform Business Center, noted, "The 'LG ThinQ ON' equipped with generative AI is the core of the integrated AI home solution that will radically transform customers' lives," and added, "We will lead the era of AI homes that evolves with customers by connecting and controlling appliances and IoT devices as one."