Samsung Electronics announced on the 1st that it is launching the "AI Subscription Club," which enhances customer convenience and benefits, and is accelerating its penetration of the domestic subscription market.
Launched last year, the "AI Subscription Club" is a subscription service that allows consumers to use Samsung Electronics' latest artificial intelligence (AI) home appliances at an affordable price. Starting this month, in addition to reducing the service price burden, they will enhance their care services and expand payment options and partnership benefits.
The newly introduced care service for subscription customers, called "BluePass," consists of five services from product installation to after-sales service (A/S). It includes "A/S Fast Track," where customers can receive priority A/S registration and service without any limit on the number of times during the subscription period, and "One More Service," where customers can have one additional Samsung Electronics appliance checked at no extra expense when receiving care for their subscribed product. The applicable products include Samsung Electronics refrigerators, washing machines, air conditioners, system air conditioners, TVs, dryers, and kimchi refrigerators.
Additionally, the company plans to operate a "Tailored Installation" service, which provides installation at a specific date and time requested by the customer, starting in the fourth quarter.
Furthermore, it offers services such as "AI Pre-Care Notification," which detects abnormal signs in products and guides customers, even facilitating requests for on-site repairs, and "SmartThings Setting," where installation technicians connect to SmartThings during product installation to help customers use their products more efficiently.
In addition, Samsung Electronics has expanded customer benefits by adding a total of four types of subscription partnership cards. By using the Samsung Electronics AI subscription Samsung Card, Samsung AI subscription KB Kookmin Card, Samsung AI subscription Hana Card, and Samsung AI subscription Woori Card for payment, customers can receive benefits of up to 30,000 won per month based on previous month's performance.
In the case of the "All-in-One" plan, which was previously only payable with Samsung Card, customers will now be able to pay with their existing credit and debit cards.
It is also possible to make a one-time payment of a portion of the total subscription fee through "Advance Payment" and monthly subscription fee payments using Samsung Electronics membership points.
Subscription periods have been diversified: for home appliances, from the existing five years to three, four, five, or six years; and for IT products like tablets and PCs, from three or four years to two, three, or four years.