Samsung Electronics ranked first in the Indian TV market based on shipment volume in the first half of this year. Domestic electronics companies are steadily expanding their market share and strengthening their dominance in the Indian market, which has a population of 1.4 billion.
According to market research firm Omdia on the 31st, Samsung Electronics achieved a market share of 23.8% in the Indian TV market based on shipments in the first half of this year, securing the top position. Since first reaching the top in 2017, Samsung has maintained its number one spot for nine consecutive years.
LG Electronics took second place with a share of 16.5%, while China's Xiaomi ranked third with a share of 7.9%. Xiaomi's market share, which was 18.0% in 2020, has been declining each year.
In terms of sales volume, LG Electronics came out on top. According to market research agency GfK, LG Electronics recorded a market share of 27.5% based on sales volume in the first half of the year, maintaining the lead for two consecutive years following last year's first half (25.8%).
India is considered a market with significant domestic potential based on its population of 1.4 billion and a high preference for new technologies. The Indian TV market is expected to reach an annual size of 11.29 million units by 2024.
Samsung Electronics is receiving positive feedback with its premium TV lineup, including the Neo QLED 8K featuring a third-generation AI 8K processor and the 2025 models of Neo QLED and OLED equipped with anti-glare technology. Additionally, they are strengthening their approach to the large and premium TV market through localized marketing campaigns and tailored services.
Samsung TV Plus offers over 100 local Indian channels in 14 languages, including news, movies, music, and drama, along with K-content and global content. Targeting Indian consumers with high demand for educational content, it has been providing such content through smart TVs since 2023.
LG Electronics is expanding its market around its premium product, OLED TV, and has been expanding content for LG Channel, an advertisement-based free streaming service, along with its operating system webOS. LG Channel entered the Indian market in September 2023 and is currently providing a variety of content in 10 regional languages, including English, Hindi, Punjabi, Bhojpuri, and Tamil.