Samsung Electronics maintained its position as the top smartphone vendor in the European market in the second quarter of this year.
According to market research firm Canalys on the 28th, Samsung had the highest European market share among major smartphone manufacturers in the second quarter at 36%. Apple followed with 24%. Xiaomi held 19%, Motorola had 5%, Honor claimed 3%, and the combined market share of other manufacturers was 13%.
Samsung's market share was the same as during the same period last year, but Apple and Xiaomi each increased by 1 percentage point, while Motorola decreased by 1 percentage point.
Total smartphone shipments in Europe recorded a decrease of 9% to 28.7 million units. Samsung Electronics reported 10% fewer shipments at 10.3 million units, while Apple and Xiaomi had 6.9 million units and 5.4 million units, respectively, representing a 4% decline each.
Canalys noted, 'Europe is the most sluggish region in the global smartphone market in the second quarter,' adding that 'constraints on consumer sentiment and economic outlook continue to suppress demand.'
It added, 'With demand for low-cost device replacements and AI technology, which has entered a mature phase, beginning to attract consumer interest, growth is expected to return from 2026.'