OpenAI, which is opening a Korean branch in Seoul this month, announced on the 28th that it will launch the 'Creative Lab Seoul', a support program for domestic creators.
The Creative Lab is a global program operated by OpenAI to support artists, designers, and creators worldwide. 'Creative Lab Seoul' is the first case opened in Korea.
A total of 21 artists will participate in a project using OpenAI's latest video generation tool 'Sora' and ChatGPT ImageGen over a month. OpenAI provides participants with early and free access to the tools, practical learning support, opportunities for interaction with the global creative community, and chances to present their works.
Jake Wilkins, head of communications for OpenAI in the Asia-Pacific region, noted, 'When artists lead and tools follow, a completely new form of creation is born,' adding, 'The Creative Lab was created to realize this philosophy, and we will actively support Korean creators in further expanding their creativity and influence on the global stage.'
According to OpenAI, Seoul has the highest number of 'Sora' users. OpenAI plans to expand its activities in Seoul through various programs, including exhibitions and collaborations.
Meanwhile, OpenAI will also participate in the 'Seoul Light DDP 2025 Autumn', the world's largest festival of non-standard architectural 3D media facades, in collaboration with the Seoul Design Foundation. Through this collaboration, artists Choi Se-hun and Timo Helgert, supported by OpenAI, will produce artificial intelligence (AI)-based media art works made with Sora to be showcased at 'Seoul Light DDP 2025 Autumn.'