FLO announced on the 28th that over 1 million songs were searched using the 'find multiple songs at once' feature during about 80 days from May 22 to August 10.
The 'find multiple songs at once' feature is a convenient search function exclusive to FLO that allows users to quickly search and play songs by simply copying and pasting a list of tracks from playlists found on external platforms like YouTube.
After unveiling this feature, FLO introduced a user-participation campaign called 'Playlist Collection Marketplace' at the end of June, showcasing various genres and atmospheres of playlists while also demonstrating how to utilize the feature. Artists and creators such as 'Kader Jungwon,' 'Ddaekkullok,' 'Kani,' and 'Kwon Tto Tto' participated as sellers, releasing a total of 47 playlists, which recorded a combined view count of 4.3 million, driving the spread of the campaign.
In particular, more than 1.3 million people visited the campaign page during the campaign period from June 26 to August 10, which lasted about a month and a half. During the same period, the average daily number of new subscribers increased by about 20%.