Samsung SDS announced on the 28th that it will hold the 'REAL Summit 2025' at COEX in Seoul on September 11, showcasing corporate innovation strategies led by artificial intelligence (AI) agent technology.
Now in its 7th year, the REAL Summit is an event that introduces the direction of Samsung SDS's solutions and services and shares customer application cases by industry. This event is designed to solve various challenges facing corporations in the rapidly changing AI era and support business innovation, allowing anyone interested in the latest technologies such as generative AI, cloud, data, and enterprise solutions to participate.
Samsung SDS has set the theme for this year's REAL Summit as 'Technology of tomorrow, technology for my work' and plans to present the future landscape of corporate tasks transformed by generative AI.
During the event, Joon-Hee Lee, CEO of Samsung SDS, will deliver a keynote speech on the topic 'The AI transformation journey with Samsung SDS.' Following this, Peter Pluim, head of SAP Enterprise Cloud Services, and Michael Dell, chairman of Dell Technologies, are expected to present on their partnership and collaboration cases with Samsung SDS.
Major clients such as KB Financial Group, WONIK, and Upstage will also take the stage as presenters to introduce the implementation cases and effects of Samsung SDS solutions. In a subsequent special session, Professor Lee Sedol from UNIST will be the presenter, discussing the topic 'In the AI era, human competitiveness.'
The afternoon session will share cases of Samsung SDS's major services such as the generative AI service platform 'FabriX,' the generative AI-based collaboration solution 'Brity Copilot,' and the workflow automation solution 'Brity Automation,' as well as various digital transformation cases across manufacturing, distribution and services, finance, public and defense, and logistics industries.