Sensor Tower announced on the 27th that NHN's 'Hangame Seotda&Matgo' has ranked first in sales in the global mobile casino card game genre from January to August of this year.
According to Sensor Tower's revenue estimate, 'Hangame Seotda&Matgo' has reached a cumulative download count of 4 million and a cumulative revenue of $130 million (approximately 180 billion won) since its launch in October of last year.
'Hangame Seotda&Matgo' has surpassed 'Ballatro', which swept international awards last year, by more than 1.5 times in terms of sales this year. According to Sensor Tower, 'Ballatro' has generated revenue steadily across several countries, but 'Hangame Seotda&Matgo' achieved first place based on the Korean market. The revenue per download (RPD) for 'Hangame Seotda&Matgo' was approximately $32, which is twice that of 'Ballatro.'
NHN ranked 17th among mobile casino game publishers worldwide. According to Sensor Tower, more than half of the players of 'Hangame Seotda&Matgo' are aged 18 to 34, indicating a significantly higher proportion of young users compared to other major Seotda and Matgo games.
Sensor Tower noted, 'NHN is breaking the stereotype that Seotda and Matgo are games enjoyed by older demographics.' It can be interpreted that events targeted at the younger generation, such as a university shorts video contest, a game friend registration feature, and open friendly matches, have positively influenced securing them as the main player group.