SK Planet announced on the 26th that it has signed a memorandum of understanding (MOU) with BGF Retail to promote 'OK Cashbag mileage collaboration and joint marketing.'
The two companies plan to strengthen their competitiveness through this agreement, focusing on OK Cashbag and the CU app. They will prepare various cooperation measures, including ▲ simultaneous accumulation and use of mileage ▲ enhanced benefits of the Oki Club 'O-Day' ▲ promotion of region-based joint marketing.
The two companies plan to launch a service that allows customers to simultaneously accumulate and use mileage at approximately 18,600 CU stores nationwide by the end of this year. They will also provide additional benefits to customers and carry out customized promotions reflecting regional characteristics. Additionally, they plan to promote joint marketing based on offline events and other regional initiatives.
OK Cashbag has been forming strategic alliances with various industries this year. Since launching the Oki Club in February, it has been expanding partnerships with major brands such as Starbucks, SK Gas, Samsung Electronics, and CU.
Professor Kim, head of the business division at SK Planet, said, 'Through our collaboration with CU, we have been able to provide customers with a more diverse and differentiated experience of OK Cashbag,' and noted, 'We will continue to further enhance OK Cashbag centered around customers, setting a new standard for membership platforms.'
Oh Jeong-hoo, head of strategy and innovation at BGF Retail, said, 'Through this agreement, we expect to utilize the marketing capabilities of both companies to enhance mutual benefits and offer customers new experiences and differentiated benefits,' and added, 'BGF Retail will continue to maximize customer satisfaction through collaboration with various industries based on our mission to be a good friend to customers.'