SK Telecom announced on the 25th that its long-term customer benefit program "Special T" has surpassed 200,000 participants just 1 year and 7 months after its launch. Special T, which started in January 2024, offers differentiated benefits to long-term valued customers, featuring major benefits such as discounts on various performances and exhibitions, Everland forest vacations, and ICT experience hall Tioum visits.
The Special T program provides discounts of up to 60% on performances and exhibitions for customers who have been with the company for more than 10 years, offers additional data equivalent to the years of service for customers with over 5 years, and grants T membership VIP status to those with over 30 years.
In particular, an event in partnership with NOL tickets that offers discounts of up to 50% on popular performances and exhibitions each month has garnered a strong response from customers, averaging over 4,000 users per month. Last year, discounts were provided for 124 works, including "Les Misérables" and "Notre Dame de Paris," and this year benefits are also available for 46 works, including "Cyrano" and "42nd Street."
Additionally, SK Telecom's Tioum experience has been conducted a total of 115 times, with a highest competition rate of 850 to 1 recorded. The SK Knights' home game invitation event provided exclusive seats for long-term customers.
SK Telecom has announced an upgrade to the Special T program in the second half of the year, planning to enhance long-term customer satisfaction through new events and a renewal of existing programs. An event inviting 400 long-term customers to the concert "Cho Yong-pil, Making This Moment Last Forever" will be held at Gocheok Sky Dome on September 6, with tickets provided through a lottery.
In addition, starting in September, the forest vacation program will be renewed to reflect customer feedback, introducing a new program. The forest vacation will be conducted in partnership with Everland at the natural ecology experience zone "Forest Camp," and new programs such as forest trekking and children's forest experiences will be added for this fall season.