LG Electronics announced on the 24th that it will showcase preview videos from both domestic and international sources ahead of the prestigious art fair "Frieze Seoul 2025," which will take place at COEX in Seoul for four days starting from the 3rd of next month.
The preview video conveyed the message that a hongsi-colored work from the "Myo-bap" series, created by the late master of Korean monochrome painting, Park Seo-bo, is being reborn through LG OLED technology in a media art format.
LG Electronics plans to showcase the paintings from Park Seo-bo's "Myo-bap" series, including the work featured in the preview video, along with media art reinterpretations of the series through the 2025 LG OLED TV at this year's Frieze Seoul.
The preview video will be broadcasted from the 25th to September 6 at two overseas landmarks, Piccadilly Circus in London and Times Square in New York, as well as at two digital billboards located in Seoul City Hall and Gwanghwamun.
Since 2021, LG Electronics has participated as a global partner of Frieze, continuously expanding its connections with customers who have a strong interest in art.
It has also established a partnership with the National Museum of Modern and Contemporary Art and is sponsoring the "MMCA x LG OLED Series" exhibition for three years starting this year, continually promoting the innovative value of LG OLED TVs through the "LG OLED ART" project.