NCSOFT announced on the 22nd that it has signed a content distribution partnership agreement with the animation OTT (over-the-top) service, Daftel.
Through this partnership, Daftel will provide over 3,800 types of animation content to NCSOFT Family Zone (NCFZ) PC rooms. NCSOFT plans to hold various online and offline events targeting franchise PC rooms across the country. The official service will begin on the 18th of next month.
Lim Won-gi, NCSOFT's Chief Brand and Marketing Officer (CBMO), noted, "Games and animation are cultural contents that share the same user demographic, so significant synergy is expected," adding, "We anticipate that the NCSOFT Family Zone can evolve into a cultural space that encompasses both games and animation."
Park Jong-won, representative of Daftel, stated, "This is an important step in expanding animation experiences through a new channel like PC rooms," and, "We will strive to deliver the enjoyment of Daftel to more users together with NCSOFT."