Salesforce announced on the 21st that it has appointed Park Se-jin as the new CEO of Salesforce Korea, serving as the vice president of the enterprise sales institutional sector. CEO Park Se-jin will oversee all business operations in the Korean market starting this month.
The new CEO Park joined Salesforce Korea last year, leading the enterprise sales organization and implementing sales strategies centered around artificial intelligence (AI) customer relationship management (CRM) and AI agents. According to Salesforce, he has supported the adoption of AI CRM by major corporations in Korea, boosting productivity by double digits. Before joining Salesforce, CEO Park worked for over 20 years at global IT corporations such as SAP, Workday, and Oracle.
Salesforce stated that this appointment aims to strengthen its specialized AI strategy and execution capabilities by industry. The company noted, "As CEO of Salesforce Korea, Park will expand touchpoints with domestic customers while focusing on targeting key industrial sectors where the demand for AI is exploding, including manufacturing, finance, retail, consumer goods, and healthcare," and added, "In particular, we will focus on enhancing our competitiveness based on AI agent technology."
CEO Park said, "It is very meaningful to take on an important role to lead Salesforce's growth in the Korean market at a time when AI is redefining business operations and customer experiences." He added, "I will strengthen our role as a trusted strategic partner to help domestic corporations tackle various AI innovation challenges and enhance their global competitiveness."
Son Boo-han, the former CEO who has led Salesforce Korea for the past six years, will take on a role as a business advisor and consultant at Salesforce Korea.
Salesforce is the world's largest cloud-based customer relationship management (CRM) service corporation headquartered in the United States. This year's revenue is expected to exceed $41.3 billion (approximately 55 trillion won), an increase of more than 8% compared to the previous year.