On the 19th, ChatGPT developer OpenAI announced the launch of a low-cost plan called 'ChatGPT Go' in the Indian market at $4.57 (399 rupees, approximately 6,300 won) per month. This is about one-sixth of the Plus plan, which costs 1,999 rupees (approximately $23) per month.
'ChatGPT Go' offers different features at a lower price compared to OpenAI's latest artificial intelligence (AI) model, 'GPT-5.' The message processing limit, image generation count, and file upload count have increased tenfold compared to the free plan, and the memory capacity has also been doubled.
Nick Tully, OpenAI's vice president, noted, "There have been many requests for a more affordable way to use ChatGPT," and added, "We plan to first launch 'ChatGPT Go' in India, gather feedback, and then expand to other countries."
The number of global users of ChatGPT recently surpassed 700 million on a weekly basis. Major media outlets, including CNBC, analyzed that OpenAI launched the low-cost plan to target the Indian market, which is the second largest market in the world based on ChatGPT users (both free and paid subscribers). The IT news outlet TechCrunch reported, "This is seen as an attempt to increase paid subscribers in the Indian market."