Google collaborates with the K-pop group All Day Project on an AI campus campaign video. /Courtesy of Google

Google announced on the 18th that it has released a campaign video for 'All Day Assistant, Gemini' in collaboration with the K-pop co-ed group 'All Day Project' as part of the one-year benefits support program for the 'Google AI Pro' plan aimed at university and graduate students in Korea.

The campaign series, unveiled through Google Korea's official YouTube channel, will start with two teaser videos and one main episode, followed by three additional main episodes capturing campus life. This video introduces how to utilize the latest video generation model Veo 3, which can create 8-second videos based on text and images, against various situations that can resonate with university students. Notably, more than half of the members of All Day Project are actual university students, showcasing practical use cases from campus life.

In the teaser video, All Day Project member Woo-chan, who gained attention from appearing on , reinterprets past memes using Veo 3, adding empathy and fun. Additionally, entertainer Lee Soo-ji's alter ego 'Ham Boogie' makes a surprise appearance, adding a cheerful element. The three main episodes to be released will include scenes of ▲ university students at Ip-gu Station using Veo 3 to bring their imaginations to life ▲ creating an ice-breaking game utilizing the interactive 'Canvas' feature that can refine documents and codes ▲ learning scenes where quizzes are created with Gemini Live and review videos are made using Veo 3 ▲ and scenes where Ham Boogie and All Day Project members produce promotional content for a university festival.

A Google official noted, "The 'Google AI Pro' support for university students and the ambassador program running alongside this campaign is aimed at helping students experience Gemini in a friendly manner and creatively utilize it in their academic and campus life overall."

Meanwhile, applications for free support of the 'Google AI Pro' plan are available until October 6, providing advanced features of Gemini, such as multimodal search, coding assistance, video generation, and 2TB of storage space. On the 11th, the 'Gemini University Student Ambassadors,' totaling 100 selected from 195 universities nationwide, held an inaugural ceremony and are set to engage in various activities on and off campus until December.

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