ESTaid announced on the 14th that it has fully renewed and officially launched the Japanese service of its psychological content platform "VONVON."
This renewal is part of a global expansion strategy following the overhaul of its Korean platform, and ESTaid is ramping up its efforts to penetrate the global psychological content market, including Japan, through the advancement of the AI-based content structure of VONVON. VONVON is known for the content "When God Made Me," which has engaged 200 million participants globally, and it is a leading psychological content brand with over 100 million cumulative users.
The newly launched Japanese version includes new features such as user reaction-focused improvements to user experience and user interface (UX/UI) and SNS sharing functions. There are also plans to sequentially introduce content that reflects local trends in Japan.
ESTaid plans to fully implement AI technology to enhance the precision and personalization of VONVON's content. Various AI technologies will be applied gradually based on user reaction data, and the content creation and recommendation system will be advanced. Major content currently in development includes AI facial analysis that interacts naturally with users and AI chat that responds to emotions, and VONVON is promoting the transition from existing one-way tests to interactive content.
As a global psychological content platform, ESTaid plans to continuously introduce new content that strategically incorporates various forms of AI technology to ensure VONVON's competitiveness.
Kim Nam-hyun, CEO of ESTaid, said, "VONVON is evolving beyond the existing test-centered structure into AI-based emotional and psychological content," adding, "With this renewal of the Japanese service, we will expand our points of contact with global users and continuously present new psychological content experiences combined with AI."