On the 14th, the global short-form video platform TikTok announced that it will hold the 'Sseodream One-Line Review' content contest in collaboration with Kyobo Bookstore from the 18th to September 14, inviting participants to express their thoughts on books in 30 characters or less.
This contest is part of TikTok's worldwide book content campaign '#BookTok' and is based on the video content 'Sseodream Cheomsakso,' which has been attracting attention on Kyobo Bookstore's online channel. 'Sseodream Cheomsakso' is a content where writers directly edit various pieces written by readers, conveying the positive message that 'everyone can write and improve.'
Participants must read a book during the contest period and create and upload a video image featuring their feelings in 30 characters or less along with the book title. The review must be clearly expressed through subtitles or text in the video, or through a live writing scene, and the format can be chosen freely, including prose, poetry, or witty phrases. There are no restrictions on video style or the number of entries, but all three hashtags #BookTok, #KyoboBookstore, and #SseodreamOneLineReview must be included. Following the official Kyobo Bookstore TikTok account increases the chances of being selected.
Judging will comprehensively evaluate creativity, authenticity, and relatability, along with performance indicators on TikTok such as views, likes, saves, and shares. The total prize money is 2.5 million won, with ▲1 grand prize winner (500,000 won) ▲5 excellence award winners (200,000 won each) ▲20 honorable mentions (50,000 won each) receiving department store gift certificates. Winning entries will be announced on September 22 through the official Kyobo Bookstore account event page and online channels, as well as in offline stores.