Samsung Electronics' dominance in the domestic smartphone market has reached an 'all-time high.'
According to market research firm Counterpoint Research on the 14th, from January to July this year, Samsung Electronics captured 82% of the domestic smartphone sales market. This is the first time Samsung Electronics' smartphone market share has exceeded 80% during this period.
The overall smartphone sales volume in the domestic market slightly decreased compared to the same period last year. Despite this, Samsung Electronics' sales increased, and its market share rose by 4 percentage points compared to the same period last year.
Counterpoint pointed to the long-term demand for the 'Galaxy S25 series' as a background for this rise in Samsung Electronics' domestic smartphone market share. It was also analyzed that the strong initial sales of the Galaxy Z Fold7 positively influenced this situation.
Counterpoint also suggested that the atmosphere in the domestic smartphone market could change in the second half of the year with the release of Apple's new product, the 'iPhone 17 series.' They noted, "Customer loyalty to Apple remains strong, so from September when new products are launched, it is highly likely that Samsung Electronics' solo performance will slow down somewhat." Apple has included Korea among the first countries to receive new products since last year. Recently, they also introduced T-Money to Apple Pay.