NAVER announced on the 12th that it is conducting the "Awesome Bite - Daughter Simcheong New Product Launch Project" in collaboration with the Korea Commission for Corporate Partnership and LOTTE Wellfood to discover small business restaurants nationwide and develop representative menu items into convenience store products to expand online and offline sales channels.
This project was inspired by the "Daughter's Restaurant Map," which originated from Generation Z's social networking service (SNS) activities promoting their parents' restaurants. Creators across the country will act as "Daughter Simcheong" on behalf of small businesses, sharing restaurant information via clips (NAVER short-form) and linking to the consolidation of instant food product development and sales expansion. The project will run until the 7th of next month.
Creators can recommend various restaurants, including their parents' restaurants, favorite spots, or eateries run by acquaintances. They can produce and post clips containing restaurant information along with location stickers. The final selected menus, following clip awards and taste evaluations, will be launched nationwide as new products in 7-Eleven convenience stores through LOTTE Wellfood.
There will also be convenience store eating broadcast streams featuring food influencers sampling products on the NAVER streaming platform Chijijik. A "Daughter Simcheong Map" compiling information from 200 outstanding restaurants nationwide will also be produced and distributed through NAVER Clip Blog and Places.