The global short-form video platform TikTok announced on the 12th that a collaboration advertising seminar co-hosted with CJ Olive Young was successfully held on the 7th at Olive Young N Seongsu in Seongdong District, Seoul.
At this seminar, more than 30 beauty brands attended to share practical growth strategies utilizing TikTok's collaboration advertising solutions and marketing plans in preparation for the upcoming Olive Young sale.
While traditional advertising only directed consumers to the Olive Young website or app through TikTok ads, TikTok's collaboration advertising solution significantly enhanced efficiency by analyzing and managing user behavior in real time to drive final purchases.
Since its official launch in early 2024, TikTok collaboration advertising has been utilized by over 100 brands. Notably, during the Olive Young sale period in June, brands using collaboration advertising achieved an average ROAS (return on advertising spend) of over 500%, proving its effectiveness.
During this seminar, TikTok introduced not only the operation methods of collaboration advertising but also practical strategies for creating high-performance creatives and leveraging sale periods, while Olive Young shared marketing trends based on its consumer data analysis.
TikTok and Olive Young expressed expectations that the seminar would expand the sales and advertising performance of participating brands. They also noted plans to support more brands in achieving outstanding marketing results at Olive Young through TikTok collaboration advertising in the future.