Samsung Electronics confidently claims that the technology of the 'micro RGB TV,' unveiled for the first time in the world, is superior compared to the ultra-large RGB mini-light-emitting diode (LED) released by Chinese corporations. Samsung Electronics has determined that the optimal size for maximizing immersion when watching the micro RGB TV is 115 inches, and plans to introduce a popular lineup next year to enhance consumer accessibility.
At the 'micro RGB TV new product media briefing' held on the 12th at Samsung Gangnam in the Seocho district of Seoul, Lee Jong-po, executive director of Samsung Electronics' Visual Display Business, said this. Samsung Electronics declared on this day that it will launch the micro RGB TV for the first time in the world, stating it aims to solidify its position in the ultra-large and premium TV market. The suggested retail price for the newly unveiled 115-inch micro RGB TV is 44.9 million won. It was released in Korea on the 11th and will begin sales in the United States next month.
The micro RGB TV features an RGB color backlight that applies micro-sized red (R), green (G), and blue (B) LEDs arranged at a micron level on a 115-inch large screen. This allows for independent and precise control of red, green, and blue colors. The backlight refers to the light-emitting device that emits light from behind the display screen, uniformly illuminating the entire TV image.
Samsung Electronics stated that it has applied micro RGB technology, which reduces the size of RGB LED chips to below 100μm, in the new product. This maximizes the 'local dimming effect' that finely adjusts dark and bright areas to enhance contrast reproduction. As the components have become smaller, deeper blacks and bright images can be expressed delicately. Conventional LEDs use chips smaller than 1000μm, while mini LEDs use chips smaller than 500μm.
Although Chinese TV manufacturers like Hisense are also releasing LED TVs featuring RGB technology, they aim to strengthen their presence in the premium TV market based on the world's first micro RGB technology. The executive director noted, "The biggest difference is that Samsung Electronics has applied the smaller chip, micro LED," and added, "We can confidently say that we have a technological advantage."
Samsung Electronics has enhanced the picture quality competitiveness of the micro RGB TV using artificial intelligence (AI) technology. The company explained that it equipped the micro RGB AI engine, an AI technology-based color optimization engine, allowing the AI to analyze the picture quality of video content in real-time and adjust colors accordingly.
The micro RGB TV supports 'AI Upscaling Pro,' which upgrades low-quality content to high quality, and 'AI Motion Enhancer Pro,' which corrects extremely fast movements to reduce distortion in videos. Additionally, it has features like 'micro RGB Color Booster Pro,' which automatically recognizes the characteristics of scenes through AI and implements color effects.
The executive director explained, "The AI automatically finds faces in the video and represents colors that were somewhat distorted in a natural way," and mentioned that the AI can also recognize moving objects or text to correct picture quality.
AI features that are available in existing AI TVs can still be used. Users can employ the 'Click to Search' feature integrated with Samsung's AI assistant, Bixby. By executing 'Click to Search' on the displayed screen, users can either ask Bixby questions verbally or select recommended questions presented at the bottom of the screen to check answers. For example, while watching a Samsung AI TV, if 'Click to Search' is executed followed by the voice command, "Summarize the plot of the movie I'm currently watching" or "What movies have surpassed 10 million viewers?", answers can be checked via text displayed at the top of the screen.