KT announced on the 6th that the number of birthday benefit utilizations in the first half of this year has increased by more than 10% compared to the same period last year. It appears to be receiving steady support across all age groups, including middle-aged and older adults. KT is the only one among the three major telecommunications companies that provides benefits tailored to customers' birthdays.
KT subscribers have been found to utilize birthday benefits according to their preferences. Those under 20 primarily used leisure benefits such as discounts at Everland and Lotte Cinema, while those in their 30s mainly utilized discounts at coffee brands like Starbucks and Hollys. People in their 40s preferred free birthday bouquets from Dunkin' Donuts and Kkukka, while those aged 50 and above favored practical meal benefits like discounts at Domino's Pizza, Baskin-Robbins, and GS The Fresh, which can be used by family members.
A KT representative noted, "The proportion of customers aged 50 and above accounts for about 33% of the total, indicating high satisfaction among middle-aged and older adults," and added, "It's a result of systematically guiding customers to ensure they don't miss out, rather than just providing benefits."
KT offers benefits for one month during the birthday month and provides birthday congratulatory messages and benefits through banners and app push notifications on the membership app and KT.com. For customers who have difficulty accessing the app or PC, text notifications are also sent.
KT has been offering birthday benefits since 2020 for six years. This year, they have expanded the choices by allowing VVIP customers to select from desired benefits such as Lotte Cinema, Starbucks, or Kkukka bouquets.
Kim Young-geol, head of the KT Service Product Division (executive director), said, "KT Membership has prepared a variety of birthday benefits that can be used across all age groups," and added, "To maximize the enjoyment of birthday benefits, we set the usage period to one month, and diversified the guidance channels to enhance accessibility and convenience."