On the 5th, Samsung Display announced the official launch of its foldable brand "MONTFLEX."
Samsung Display incorporated the will for innovation to create foldable organic light-emitting diode (OLED) in the new brand, explaining that "Mont" (MONT), which means mountain in French, signifies the peak of foldable technology innovation.
Each letter encapsulates a specific technical direction. The 'M' in MONT stands for mechanically durable folding durability, 'O' represents opto-mechanically flat clarity without creases, 'N' signifies narrow bezel enabling, and 'T' denotes thin and light design.
Entering its seventh year of mass production, Samsung Display's foldable OLED has focused on enhancing durability and design. The newly released foldable OLED in particular is thinner and lighter than previous products and has passed a 500,000-folding TES.
Samsung Display will participate in the '2025 Korea Display Industry Fair' held in COEX, Gangnam-gu, Seoul, starting from the 7th to showcase its new brand.
Through the new brand, Samsung Display aims to actively promote the differentiated value of its foldable products to consumers and customers, and strengthen its leadership in the foldable sector, which is a next-generation growth driver.