LG Electronics announced on the 1st that its premium liquid crystal display (LCD) TV, 'LG QNED Evo', has been proven competitive by the prominent UK IT media What Hi-Fi.
What Hi-Fi evaluated that the new LG QNED Evo product, launched in the UK market in mid-July, showed excellent performance when compared to competing mini LED products after directly using it in their AV test room.
The media mentioned that the LG QNED Evo exhibited fewer problems commonly found in mini LED TVs, first highlighting its 'outstanding black representation'. While top mini LED TVs available on the market often show black as gray, the LG QNED Evo was assessed as 'truly black that appears black in dark scenes. It is not gray, green, or blue.'
Moreover, in tests where bright and dark areas are intricately mixed, making accurate representation difficult, What Hi-Fi noted that the LG QNED Evo showed the least blooming issue among mini LED TVs tested this year. Blooming phenomenon refers to a noticeable halo appearing around bright areas of the screen or near dark areas, which was commonly observed in all mini LED TVs that were tested.
LG Electronics is accelerating its strategy to dominate the global premium TV market with a 'dual track' approach that leverages the outstanding competitiveness of these QNED products alongside the premium LG OLED TV and premium LCD TV, QNED TV.