KT announced on the 31st that it has established the in-store media advertising product 'Top View' in about 1,000 major stores in the Seoul metropolitan area, including GS25 and GS THE FRESH of GS Retail.
Top View is an advertising product that delivers brand messages in real time through in-store displays, targeting advertisements based on store location, pedestrian traffic, and customers' purchasing behaviors and interests.
KT's strategy is to provide advertisers with new marketing channels by establishing display-based digital advertising products based on artificial intelligence (AI), big data, and ICT capabilities.
KT explained that it has developed a technological structure that can combine telecommunications-based big data, such as pedestrian traffic, movement patterns, and interests, with retailers' purchase history and consumer profiles.