LG Electronics announced on the 30th that it will hold a certification event for the tumbler-exclusive dishwasher 'LG My Cup' to promote the use of tumblers.
Customers can participate in this event by posting their experiences of washing their tumbler with My Cup on their social media accounts such as Instagram and blogs, along with hashtags like #TumblerWasher, #LGMyCup, and #StarbucksTumblerWasher. The My Cup app allows users to conveniently check the locations where My Cup is installed, including Starbucks.
The event period is from July 30 to August 27. Among the participants, 2,000 will be randomly selected to receive prizes such as LG Stand By Me 2, LG Tiun Mini, and Starbucks gift cards.
LG Electronics developed My Cup in response to the high interest of B2B customers in ESG. The product's completeness was enhanced through approximately three years of field testing at Starbucks stores starting in 2022, and it was released on April 22 this year, Earth Day.
Since its release, My Cup has been rapidly expanding its supply to coffee franchises, corporate headquarters, and government offices.
First, in partnership with Starbucks Korea, it plans to expand the installation of My Cups, currently installed at over 400 locations, to more than 2,000 stores by the end of the year. Additionally, demand is increasing as its excellent technology and subscription convenience gain word-of-mouth, with supplies being provided to university campuses such as Seoul National University, Kyung Hee University, Pusan National University, as well as corporate offices like Hyundai Motor's Gangnam headquarters, the Seoul Housing and Communities Corporation, and Kyobo Life Insurance, along with government offices such as Gyeongnam Province Office, Ansan City Hall, and Nakdong River Basin Environmental Office.
My Cup applies LG Electronics' dishwasher manufacturing know-how, resulting in outstanding cleaning power. It cleans the inside and outside of the tumbler and its lid simultaneously with a 360° rotating cleaning wing and high-pressure water at 65℃.
Customers can choose from three cleaning courses based on their needs. If a quick wash within 30 seconds is needed, they can select 'quick course'. For a more thorough washing and drying after consuming coffee or dairy products, they can choose 'standard course (4 minutes)' or 'drying course (9 minutes 50 seconds)'.
It has been certified by the global certification body 'TUV Rheinland' that following the standard course, it removes 99.999% of harmful bacteria including E. coli, Listeria, and Salmonella.
The width of My Cup is 23cm, allowing it to be installed in narrow spaces. Recycled plastics have been used for the cabinet, input cover, and surrounding touch screen, adding significance.
Meanwhile, My Cup alleviates the management burden of B2B customers through a dedicated subscription service. Every three months, a professional care manager visits subscription customers to provide specialized management and services that are difficult to handle directly, including steam cleaning of the door's lower grill, detergent and rinse injection parts, checking the operation of the touch screen, inspecting for exterior damage, and replacing the internal filter of the cleaning tank and intake filter.
Lee Hyang, head of LG Electronics HS CX, said, 'We will continue activities to promote My Cup, establishing it as a new B2B subscription business model for LG Electronics, and contribute to the spread of tumbler use culture.'