Jeong Seung-hwan, Netmarble's Head of Business Division./Courtesy of Netmarble

Netmarble announced on the 29th that it will officially release its new MMORPG (massively multiplayer online role-playing game) titled 'Vampire' on the 26th of next month.

Netmarble revealed the game's development direction and key content, as well as service operation plans, through an online showcase along with the release date. 'Vampire' attempts to change the MMORPG genre in three aspects: ▲expression ▲growth and competition ▲operation.

The game boldly implements a vampire worldview based on intense keywords such as 'blood', 'horror', and 'sexuality'. Additionally, it is designed to allow both free-to-play and low-spending users to grow through a farming system that enables obtaining a certain amount of 'diamonds' each month solely through field play.

In terms of operations, it foreshadowed a user experience focused on the long term with measures against illegal activities based on an artificial intelligence (AI) system, real-time communication through in-game game masters (GMs), an open report on improvements, a step-by-step reward-based payment model, and a move away from high-efficiency packages.

Jeong Seung-hwan, head of Netmarble's business division, said, "Rather than short-term revenue, we will prioritize long-term user experience and value, and strive to maintain the essence of an MMORPG where everyone can enjoy and coexist together."

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