Adobe announced on the 29th that it has improved the features of its content platform GenStudio, which encompasses marketing content planning, production, management, and measurement.
GenStudio has added artificial intelligence (AI) capabilities for video and display advertising. This allows corporations to easily produce advertising creatives at scale tailored to various platforms such as Amazon Ads, Google Campaign Manager 360, LINKED, and Meta.
Adobe has also improved its Firefly service, Firefly Custom Models, and Adobe Express to enhance content production efficiency at the team level.
Barun Palmer, head of the Adobe GenStudio and Firefly institutional sector, noted, "Marketing teams face the challenge of constantly producing new content across various channels due to the increasing types of content, such as video." He added, "Adobe's AI platform helps connect creative vision with marketing goals to provide personalized experiences more quickly and efficiently."