LG Electronics recently announced on the 27th that it has released the seventh video in the 'Campaign to Protect Endangered Species with LG' series, featuring the 'Pygmy Owl' on the electronic billboard in Times Square, New York.
This campaign aims to demonstrate the images of animals facing extinction due to climate change on the Times Square billboard, raising awareness about the importance of biodiversity and instilling a sense of urgency regarding carbon emissions and global warming.
The latest video showcases the 'Pygmy Owl,' whose habitat is threatened by climate anomalies, in 3D, highlighting the seriousness of environmental destruction. The Pygmy Owl, primarily living in the desert regions of the western United States and Mexico, typically makes its home inside cacti. Its habitat is shrinking due to climate change and development, leading to a decline in its population.
In the past, LG Electronics has unveiled videos featuring the monarch butterfly and the West Indian manatee in Times Square in April 2 and 4. Last year, it also screened campaign videos on endangered species, including the snow leopard (April), the bald eagle (July), the sea lion (September), and the red wolf (December).
Starting this year, LG Electronics is expanding its endangered species protection campaign by officially partnering with the nature documentary series 'The Americas' produced by the local U.S. broadcaster NBC.
Jung Ki-hwang, vice president of LG Electronics North America, noted, 'Through the endangered species protection campaign, we will continuously convey the seriousness of climate change and the importance of preserving biodiversity to customers worldwide.'