LG Electronics faces market uncertainty and bleak home appliance demand due to tariffs

LG Electronics noted during its second-quarter earnings release conference call that "the 50% steel tariff and reciprocal tariffs are increasing uncertainty in market prices due to rising product costs" and added that "the outlook for home appliance demand is not bright due to tariff policy volatility and consumer sentiment deterioration."

It added, "The impact of the tariffs began in the second quarter, but the effect is expected to be even greater in the second half" and stated, "We will minimize the impact through production base optimization and cost reduction. Price increases will be carefully decided based on changes in tariff policy and competitive conditions."