Mobility concierge platform company Chabot Mobility announced on the 25th that it has secured the digital rights for KC Motors' premium limousine brand 'Noble Klasse' after signing a business cooperation agreement with KC Motors.
With this agreement, Chabot will exclusively sell 'Noble Klasse,' which has a unique position in the domestic premium limousine market, on its online platform. Through this, it aims to expand its portfolio into the high-end customized vehicle market beyond standard vehicles and lead the industry with differentiated competitiveness.
Through this agreement, both companies plan to combine their respective core competencies to establish a digital dealership system and diversify strategies for efficiently selling various vehicles that KC Motors plans to develop and produce online.
Chabot plans to launch subscription-based products that include special benefits targeted at premium customer segments in the future. Additionally, KC Motors will support offline services where customers can test drive vehicles and receive consultations, as well as develop financial products such as installment plans and leases.
Kang Byeong-hee, vice president of Chabot Mobility, noted that 'this agreement has significant meaning in that it goes beyond a simple distribution partnership to build a digital dealership ecosystem specialized in premium vehicles.' He added, 'Starting with Noble Klasse, we will secure differentiated competitiveness through an exclusive lineup of vehicles that can only be experienced at Chabot and prove the validity of Chabot's specialized auto commerce strategy in the premium car market.'