Adobe announced on the 23rd that it will provide artificial intelligence (AI)-based personalized digital experiences for soccer fans around the world in partnership with the Premier League. This will support fans in creating, editing, and sharing Premier League content directly or enjoying the games in a more personalized way through their teams in the 'Fantasy Premier League' game.
The Premier League is the world's largest soccer league, boasting 900 million households and approximately 1.8 billion fans across 189 countries. With this partnership, soccer fans will easily and quickly create and share Premier League content through Adobe Express and the generative AI 'Firefly'.
Fans can easily design their favorite team's badge and uniform kits using the Firefly feature within Adobe Express. They can also create images and videos with simple prompts such as 'video generation' or 'clip maker'.
Rachel Thornton, Chief Marketing Officer (CMO) of Adobe Enterprise, said, 'Adobe's AI technology helps fans experience and share the overwhelming drama of match day in their own way.'