LG Electronics announced on the 20th that it has conducted the 'Life's Good ON AIR (Right now, everything we do creates the LG Electronics brand)' event for its employees to internalize brand value.
This event was conducted in a way that conveyed the brand promise of 'Life's Good'—to create a better life with an optimistic attitude—through music, as if it were a radio broadcast.
The event started at the LG Tower in Yeouido, Seoul, and was sequentially held at 11 business sites nationwide, with participation from over 15,000 employees.
On the 23rd of last month, Jo Joo-wan, CEO of LG Electronics, introduced the planning background of the WashTower as a case demonstrating the value of 'human-centered innovation.'
In the past, dryers were generally installed separately on top of washing machines, which caused inconvenience for shorter customers. An employee, observing this, proposed the WashTower, which integrates the two products and places the controls in the center to resolve this issue.
CEO Jo said, 'Empathizing with customer inconveniences and taking action to solve them is the starting point of the 'Life's Good' brand promise,' adding, 'The small observations of our members can lead to innovations that improve customers' lives.'
LG Electronics is also promoting its brand philosophy to customers worldwide. Recently, it has been spreading optimism through the global campaign 'Radio Optimism,' which conveys messages of gratitude and encouragement through music. On the dedicated website (RadioOptimism.lg.com), anyone can input a message and select a music genre, and artificial intelligence (AI) will automatically produce matching songs and album art.