Samsung Electronics was found to have ranked first in the global smartphone market in the second quarter of this year.
According to market research firm Counterpoint Research on the 16th (local time), Samsung Electronics maintained its first place in the global smartphone market in the second quarter of this year with a 20% market share based on shipments. This is a 1 percentage point increase compared to the same period last year.
Apple ranked second with a 16% market share. Apple reportedly performed well in the North American, Indian, and Japanese markets. Also, with tariffs expected to be imposed in North America, it appears that initial demand surged.
Chinese smartphone manufacturers such as Xiaomi (14%), Vivo (8%), and Oppo (8%) followed.
Samsung Electronics' smartphone shipments increased by 8% compared to last year. Apple saw a 4% increase, while Xiaomi remained flat, and Vivo and Oppo recorded decreases of -4% and -8%, respectively.
SIlfi Jane, a senior analyst at Counterpoint, noted, "Samsung maintained its position as the global smartphone market leader in the second quarter of this year, achieving an 8% growth in shipments compared to last year," adding, "The success of the 'Galaxy S25' series contributed to the continued growth, while the stable performance of mid-range smartphones was supported by new products in the A series in key markets."
They also analyzed, "Samsung's foldables and leading AI features contributed to maintaining brand loyalty."
Global smartphone shipments showed an increase for two consecutive quarters, with a 2% increase in the second quarter compared to the same period last year. In particular, the North American, Japanese, and European markets are analyzed to have led the market expansion.