Jobis & Villains, which operates Samjeomsam, announced on the 17th that it has significantly improved service operation efficiency and customer experience through its artificial intelligence (AI)-based automation service.
Samjeomsam successfully processed over 80% of approximately 100,000 deduction documents submitted during the regular income tax filing period in May without additional review by AI. It shortened document processing to within 20 seconds by utilizing optical character recognition (OCR). AI is leading the process from document intake to OCR, analysis, validation, and classification. Following the introduction of AI, working hours have been reduced by over 70%, improving operational efficiency. The number of daily processed cases (CPD) has increased, resulting in overall productivity enhancing by over 330%.
Ahead of the last regular filing, Samjeomsam introduced an 'AI personalization service' trained on a large-scale language model (LLM). It provides a personalized service that calculates the optimal deduction items based on the customer's occupation, income, gender, marital status, and refund history, improving the customer experience through up to 4,608 combinations of flows. Through this, 1 in 10 people who did not receive deductions last year were able to benefit from them. The increase in deduction targets came with the advancement of AI algorithms.
Baek Joo-seok, CEO of Jobis & Villains, noted, "We have proven both operational efficiency and customer experience improvement through AI," adding that there are plans to accelerate business diversification through vertical AI.