Kakao analyzed the economic ripple effects generated by its corporate activities last year and announced the findings on the 9th.
The economic outcomes created directly and indirectly by Kakao Group amounted to ▲ production inducement effect of 19.1 trillion won, ▲ value-added inducement effect of 9.1 trillion won, and ▲ employment inducement effect of 54,000 jobs, according to its own calculations. The company noted, "We have been calculating the economic ripple effects since last year to objectively measure our contributions to Korea's economy."
Kakao has established a digital ecosystem across various fields, starting from its mobile messenger to cultural content, finance, and mobility. Consequently, the cumulative production inducement effect over the past three years has been recorded at 51.4 trillion won. The value-added inducement effect stood at 24.5 trillion won, while the employment inducement effect reached approximately 145,000 jobs.
This analysis was advised and reviewed by Professor Emeritus Kim Yong-kyu of Hanyang University, Professor Jeon Hyun-bae of Sogang University, and Professor Han Jong-hee of Yonsei University. This material, which presents various socio-economic values of Kakao Group in objective figures, includes 122 indicators from 11 companies, expanding the analysis scope from 60 indicators of 10 companies last year.
The cumulative donations generated through Kakao's donation platform "Kakao Together" reached 93.6 billion won as of April this year. The number of fundraising projects has reached 19,000. The support for the distribution of agricultural, livestock, and marine products at fair market prices through the impact commerce "Kakao Makers" amounted to 6,859 tons. The number of items repurposed through the "Saegavert Project" recorded 9.12 million. The cumulative number of sent emoticons reached 280 billion, with 700,000 types of emoticons launched, contributing to the expansion of the creator ecosystem.
Kwon Dae-yeol, Chairperson of the Kakao CA Council ESG Committee, said, "Kakao Group plans to expand its socio-economic value further, focusing on the 10 core areas confirmed this time, and especially aims to achieve more beneficial social impacts unique to Kakao through enhanced communication and collaboration with society and partners."