Samsung Electronics announced on the 7th that it will showcase an experience space for assembling LEGO bricks using the premium home projector 'The Premier 5' in partnership with LEGO Korea by the end of the year.
Visitors will experience assembling LEGO bricks using 'The Premier 5' equipped with a touch screen and a smartphone with the LEGO Builder app installed.
By mirroring the smartphone screen running the LEGO Builder app onto 'The Premier 5', visitors can assemble LEGO bricks through touch on the table.
The experience space will open sequentially at a total of six locations starting from the LEGO Store at Lotte Department Store in Jamsil, including Lotte World Mall in Jamsil, Lotte Department Store in Gimpo, Hyundai Department Store in Pangyo, Shinsegae Department Store in Gangnam, and Hyundai Department Store in Mokdong.
Kang Jin-seon, managing director of Samsung Electronics Korea, said, 'We have created a space in collaboration with LEGO Korea to let people easily and enjoyably experience the touch screen features of 'The Premier 5' and enhance their creativity,' adding, 'It will offer consumers a special joy.'