Naver announced on 2nd that the 'Naver User Protection and Self-Regulatory Committee' has released its second activity report.
The Naver Self-Regulatory Committee was launched in September 2023 to protect users and partners in line with the dynamic digital environment and to establish a systematic foundation for service improvement. This report contains the activities from the past year.
A representative from Naver noted, "The Self-Regulatory Committee has continuously worked to ensure that effective discussions on self-regulation can continue in the rapidly changing and multifaceted platform industry environment as artificial intelligence (AI) technology evolves."
This activity report includes a total of seven activities, including discussions on AI safety management from the perspective of user protection and self-regulation implementation status. Specifically, it covers ▲ establishment of AI safety systems ▲ protection measures for sellers and users, such as commerce platform settlement cycles ▲ 'Business School' to assist small and medium enterprises (SMEs) in digital transformation ▲ improvements to dark patterns ▲ the coexistence program 'Project Flower 2.0' for SMEs and creators ▲ enhancements to customer service centers ▲ the Green Internet campaign for a safe internet usage environment.
The Naver Self-Regulatory Committee stated in the report, "We positively evaluate Naver's efforts" and recommended that more systematic development is needed for each activity.
The committee mainly recommended the following: ▲ clarify responsibilities and management principles to establish AI safety systems and strengthen efforts to raise awareness through training programs ▲ the need for the advancement of Naver's excellent settlement system and user-first response principles ▲ the need to establish a more comprehensive education system for 'Business School' through enhanced seller benefits, globally-oriented content creation, and consumer protection education.
Additionally, they emphasized the need for support for various creator groups, the utilization and systematization of AI technology for more user-friendly customer service, the establishment of collaboration systems with external organizations for a safer internet usage environment, and the need for regular updates to classification systems and cross-validation systems to prevent dark patterns. The Naver Self-Regulatory Committee plans to announce research projects analyzing Naver's counterfeit prevention and consumer protection activities in the future.
Kwon Heon-young, Chairperson of the Naver Self-Regulatory Committee, said, "When efforts to protect user rights and ensure transparency in information delivery are supported by the platform itself, it can establish itself as a trusted platform," and added, "In the rapidly changing environment, the Naver Self-Regulatory Committee will continue to check and suggest directions so that technological advancements and user rights can achieve harmony."
Yoo Bong-seok, head of Naver Policy and RM, stated, "We will continue to work diligently to create a user environment where users can confidently use various services from search to commerce and community based on the Naver Self-Regulatory Committee's objective and systematic support."