Samsung Electronics announced on the 29th that it participated in the lifestyle exhibition '2025 Happiness Workshop Busan', held at the Busan Haeundae Complex Cultural Space Ake from the 26th to the 28th.
Samsung Electronics introduced 'How to Live in Summer - A Comfortable Lifestyle Completed with Samsung AI Appliances' as its theme. In particular, it demonstrated and provided experiences of the practical all-in-one washing and drying machine 'Bespoke AI Combo', and 'Bespoke AI Wind-Free Combo Gallery', which creates a pleasant environment with optimized temperature and humidity, especially useful during the summer when frequent laundry is needed.
Samsung Electronics also set up a booth at the Busan Design Festival (BDF) from the 26th to the 29th, showcasing Bespoke AI appliances that harmonize with various interiors.
Hwang Tae-hwan, Vice President of the Samsung Electronics DA Business Division, said, 'I hope that people can enjoy a pleasant lifestyle with Bespoke AI appliances providing differentiated AI functions even in the sweltering heat and rainy season.'
Oh Mi-kyung, Director of the Busan City Design Industry Innovation Office, said, 'Busan City will continue to work hard to promote Busan's tourism appeal and energize the local economy by collaborating with various private partners in the future.'