On the 25th, artificial intelligence (AI) service corporation ESTsoft announced that it has entered into a strategic partnership with the multi-channel network (MCN) corporation Wehub for the globalization of K-content.
Wehub is a corporation that operates a comprehensive advertising agency business based on MCN and influencers. In particular, it is actively conducting various brand campaigns based on video content, and recently has been focusing on the globalization of these campaigns.
During the agreement ceremony, both companies agreed that the utilization of ESTsoft's AI human video generation and auto dubbing service PERSO.ai is crucial for the globalization of K-content with high growth potential, and they decided to join forces to penetrate overseas markets.
To this end, both companies prioritized signing a supply contract for PERSO.ai. Wehub decided to fully adopt PERSO.ai for the globalization of its content. In particular, based on features like the auto dubbing service "AI Video Translator" and data analysis, they aim to produce content targeting the global market more aggressively.
As ESTsoft's PERSO.ai provides an immersive environment that overcomes the limitations of subtitles in video content consumption and generates lip movements that reflect the speaker's tone, both companies expect it will significantly contribute to the successful global expansion of Wehub's content.
In fact, Wehub has been experiencing various benefits post-adoption of PERSO.ai, including reduced burden in producing multilingual content, precise lip-sync implementation, natural emotional expression, reduced production time, and up to 90% cost reduction while maintaining a natural flow with multiple speakers.
Currently, in addition to Wehub, several MCNs and content corporations have started adopting PERSO.ai for AI auto dubbing. ESTsoft expects the influence of PERSO.ai to expand in the global dubbing market, focusing on MCNs and the advertising industry. According to market research firm Market & Us, the global AI dubbing tools market is projected to grow from $794.3 million in 2023 to $2.9189 billion by 2033.
Shin Kwang-il, CEO of Wehub, noted, "I am confident that this partnership will bring domestic creators and global viewers closer together across language barriers," and he added, "I look forward to realizing Wehub's vision of creating an environment where creators can be the most creative in collaboration with ESTsoft."
Jeong Sang-won, CEO of ESTsoft, said, "As a corporation joining K-FAST, I aim to successfully lead the partnership with Wehub and contribute to the global expansion of the K-media industry," and he added, "In the future, PERSO.ai will play a practical bridging role in helping K-content move out into the world beyond just being a simple technology."