The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency reported on the 17th that they confirmed the potential for entering the European market by operating a joint pavilion for K-content startups at 'VIVA Technology 2025', held in Paris, France, from 11th to 14th.
VIVA Technology is Europe's largest startup technology exhibition, and this year, 14,000 startups and about 180,000 attendees participated.
The joint pavilion included ▲ Dance Truck ▲ Deep Pixel ▲ Marketon ▲ M-Town ▲ Visual Sin ▲ Antrareality ▲ 1,008,000 ▲ Oasis Studio ▲ Shining Lab ▲ Play Curio and other corporations. They established a foundation for entering the European market by having a total of 343 buyer consultations, exports valued at $6.62 million, and signing 4 memorandums of understanding (MOU).
In addition, the Korea Creative Content Agency and the Small and Medium Business Corporation jointly held a session titled 'Super Pitch Korea 2025' on the official pitching stage, 'Pitch Studio,' supporting the global pitching of 15 domestic startups. Among the supported companies by the Korea Creative Content Agency, 1,008,000, M-Town, Shining Lab, Dance Truck, and Oasis Studio participated to showcase the potential for the convergence of technology and content.
Kim Il-jung, head of the content-based department of the Korea Creative Content Agency, said, 'This exhibition has become an opportunity for K-content startups to practically enter the global ecosystem' and noted, 'We will continue to support the overseas expansion and growth of content startups that are fused with creativity and technology.'