KT announced on the 12th that it will transform its advertising media business into a platform business that combines big data and artificial intelligence (AI) solutions.
The day before, KT held the 'KT AD Intelligence Conference 2025' at The Plaza Seoul hotel in Jung-gu, Seoul, where it declared the 'New Way' vision for KT's advertising media business.
On this day, KT introduced its strategy for transforming the domestic advertising media ecosystem based on KT Group's data, platform, and AI content capabilities. The event covered four themes: 'Content with AI,' 'Data,' 'Platform,' and 'Extension.' Around 300 attendees, including advertisers and advertising company representatives, were present, with speakers from KT Group and its partners making presentations.
First, KT unveiled an advertising solution that utilizes AI. The company stated that by using the 'advertising production solution,' powered by AI, small and medium-sized advertisers can easily execute advertising campaigns quickly and at a low expense. It is also possible to measure the effectiveness of ad exposure and analyze consumer behavior after viewing ads using the various big data accumulated by KT.
In addition, the Genie TV advertising, previously considered a broadcast advertisement, will transition to digital advertising with the introduction of programmatic (automated) advertising solutions. Through this, Genie TV ads will enter the connected TV advertising ecosystem and apply the solution to real-time channel operators' advertising inventory, building a cooperative system with broadcast advertising companies.
KT plans to lead the digitalization of the domestic outdoor advertising media market, which has been maintained in an analog manner. It presented a roadmap for business expansion centered around 'KT Barogong'—the country's first programmatic digital outdoor advertising platform—and a large digital signage 'KT West Media Wall (provisional)' to be installed at KT's Gwanghwamun West Building.
'KT Barogong' is a platform linked to major digital outdoor media inventories in the country, allowing advertisers to handle everything from selecting digital outdoor advertising spaces to execution in one go. Additionally, by utilizing the regional floating population data held by KT, it establishes new standards in an outdoor advertising market where quantitative targeting has previously been difficult.
KT also plans to expand its advertising media, centered around the KT West Media Wall, set to open in August. The KT West Media Wall will enable immersive effects to maximize customer experience and facilitate two-way communication with citizens in Gwanghwamun Square.