On the 11th, YouTube announced that it will add the style commerce platform Zigzag as a new partner in its shopping affiliate program.
YouTube's shopping affiliate program is designed to support creators in generating revenue, and registered creators will be able to directly tag Zigzag's products in their content starting on the 12th. This will allow creators to earn revenue, while viewers will receive an integrated shopping experience where they can check product information and make purchases within the content.
Since its introduction in Korea in June last year, YouTube Shopping has recorded approximately 950,000 product tag videos and over 25,000 participating creators. With the addition of Zigzag as a partner following Olive Young last month, the diversity of fashion products and brands is expected to expand.
In particular, various discounted products are expected to be introduced through creator content in conjunction with Zigzag's large-scale discount event, the '2025 Jik Jackpot Summer Black Friday,' which will be held starting on the 16th. YouTube plans to enhance shopping convenience and satisfaction through this.