Remember and Company announced on the 10th that it has signed a strategic exclusive memorandum of understanding (MOU) with Korea Management Association Consulting (KMAC) to expand its B2B (business-to-business) research business.
With this MOU, both companies will provide an integrated solution (end to end) for the entire research process based on their differentiated strengths in the B2B research market, allowing them to emerge as players with unique competitiveness in the market.
So far, the research market has grown primarily in the B2C sector. However, the B2B research market is rapidly growing due to the ability to quickly assess market conditions through systematic research and to establish data-driven strategies with high reliability and accuracy. In particular, the trend is steadily expanding, benefiting from ease of specialization by industry and low cost with high efficiency.
Remember Research's strength lies in its ability to conduct both quantitative and qualitative research in the B2B sector through precise targeting. It offers sophisticated targeting research based on the latest business profiles, as well as customized research with high accuracy tailored to corporate needs. Additionally, it has a lineup of services to assist in rapid corporate growth, showcasing market solutions such as ▲lead acquisition ▲target advertising ▲offline business matching, which corporations found difficult to expect in the short term.
KMAC is a leading domestic management consulting firm with a long history, equipped with essential consulting capabilities for the B2B sector. It provides integrated solutions to improve the performance of corporations and public institutions in various areas including consulting, research, training, and diagnostic assessments.
The two companies plan to focus on creating synergy in the market starting with the signing of the MOU. They will provide solutions that encompass the entire process from efficient research survey and analysis to issue reviews, survey design, data collection and analysis, and the derivation of implementation strategies, thereby securing differentiated market leadership.
Song Gi-hong, CEO of Remember, said, "Through the collaboration between Remember and KMAC, we will provide a new and leading research experience in the B2B market," adding, "In the future, Remember will continue to respond quickly to the rapidly changing corporate environment as a leading domestic business network service and will become a business partner that assists in the rapid growth of corporations."
Han Soo-hee, CEO of KMAC, noted, "The business partnership with Remember will be a turning point in providing more refined and practical value to customers in the B2B market," and said, "We will combine the strengths of both companies to respond to the changing market environment and set a new standard for the B2B research market."