Samsung Electronics announced on the 9th that its microwave ovens ranked first in market share by sales in the European microwave market last year.
According to a sales volume survey of microwaves in 19 European countries by market research firm Euromonitor, Samsung Electronics held a 12% market share in Europe last year, securing the top spot. This marks 10 consecutive years of achieving first place since 2015.
Samsung Electronics has showcased microwaves featuring differentiated technology and consumer-customized designs and functions in the European market, garnering a positive response from local consumers.
By applying ceramic coating inside the microwave, hygiene and durability have been enhanced, and a 'Bespoke Microwave' was introduced to reflect the characteristics of European consumers, who have a keen interest in interior design.
Last year, a model equipped with Wi-Fi that offers various smart features in conjunction with SmartThings was also released.
Hwang Tae-hwan, vice president of Samsung Electronics' DA division, said, 'We will continue to innovate with a consumer-centric approach by providing artificial intelligence (AI) solutions that consolidate kitchen appliances within SmartThings and automatically adjust.'