Samsung Electronics announced on the 1st that it will hold the 'AI home appliance troika' festival until the 31st of next month, offering benefits for purchasing its three major home appliances: air conditioners, refrigerators, and washing machines.
Samsung Electronics has launched the ▲Bespoke Artificial Intelligence (AI) Wind-Free Combo Air Conditioner, ▲Bespoke AI Combo Washer-Dryer, and ▲Bespoke AI Hybrid Kitchen Fit Max Refrigerator this year, and is conducting the 'AI Troika' campaign centered around these products.
The 'Bespoke AI Wind-Free Combo' air conditioner saw sales in the first quarter of this year increase by more than 50% compared to the same period last year.
The 'Bespoke AI Combo' washer-dryer achieved cumulative domestic sales of 100,000 units within a year of its launch, and an upgraded 2025 model with enhanced washing and drying capacity along with AI features has been added.
The 'Bespoke AI Hybrid Kitchen Fit Max' refrigerator is a model that reflects the 'Kitchen Fit Max' design, AI functionality, and ease of installation.
During the event period, Samsung Electronics will award customers who purchase these products up to 500,000 Samsung Electronics membership points. When purchased as an 'AI package' including two or more event models, customers will receive up to 50,000 points per item along with an additional 50,000 points, and if TV event models are included, an extra 100,000 points will be given.
In June, among customers who subscribe to the service and enter the event on Samsung.com, 1,000 people will be selected to receive movie tickets for 'How to Train Your Dragon' (2 tickets per person).
Samsung Electronics will also provide Starbucks coffee coupons to 1,000 customers who participate in product voting on Samsung.com after watching the campaign video featuring its advertising models Kim Yuna, Han Ga In, and Jeon Ji Hyun.